coverage: My own summer with Havaianas and race to Hawaii contest

my summer starts here - my first time to try to poi (tnx to planet zips)

I'm creating my own summer again (that title is inspired from a Deftones song), and I remember that I want my year always a summer season, because outdoor activities and skating is my lifestyle during my youngling years, but now as an adult, I want my own summer to be adventurous and travel around the world or visit different beach and provinces. But your summer adventure can be forever with Havaianas, as they launch their gimik and race contest that will start in Boracay and then to Hawaii!. oh la la la!

read more story below

- press release -
Havaianas, the world’s favorite flip-flops and summer brand, celebrates summer starting now. To encourage the summer state of mind, Havaianas launches the ‘Always Summer’ campaign to remind Filipinos that they don’t need to wait for the season to rejoice in its spirit. Summer never ends and neither do the happy moments that come with it.

“Havaianas is committed to bringing summer to every Filipino,” says Anne Gonzalez, Managing Director of Havaianas Philippines. “And that is why we’re spearheading a year-round celebration of summer—a season when some of our best memories of happiness and kindness are made.”

As part of its year-long summer celebration, Havaianas is launching the Havaianas “Always Summer: Race to Hawaii” contest. Flip-flops lovers nationwide can compete in a day of exciting summer fun by purchasing two pairs of Havaianas and winning a slot in the race. Winners in the regional leg will proceed to Boracay – all expenses paid – to compete in the final leg for the ultimate prize: a trip for two to Hawaii – the land that inspired Havaianas.

This exciting and unique race is only the beginning for Havaianas. “This is our way to achieve our vision of sharing summer with all the flip-flops lovers who never forget to wear their favorite Havaianas as they play, travel, and indulge in fun-filled activities.” says Gonzalez.


For Havaianas, summer is here and now. It’s as simple as a smile, a wink, or a laugh and as lasting as our favorite memories. Live like it’s always summer with Havaianas.

Experience summer fun and adventure from here to Boracay to Hawaii with Havaianas. Race begins at participating authorized Havaianas retailers.

Visit www.havaianassummer.com for details.

Here are the photos from the launch event