Victoria Beckham Designs a Shirt to Benefit Japan

Lady Gaga and Victoria Beckham are among the A-List celebrities who are designing t-shirts to raise money for the relief effort in Japan. Vogue Japan and GQ Japan announced yesterday that they have teamed up to support the “Save Japan! Project” in order to promote the t-shirt sales, which will benefit the Japanese Red Cross.

From a Save Japan! Project rep. translated from Japanese:“The long road to recovery is now; we’re creating opportunities for new visions and values to be put to work. Fashion is working together, the creativity and the design industry peers have teamed up to build a charity that is inclusive.”

The t-shirts are being designed under the theme “Fashion Unites for Japan” and will be sold on a global scale. In addition to Lady Gaga and Victoria Beckham, celebrities who will be designing t-shirts include Karl Lagerfeld, Nicole Kidman, Gwyneth Paltrow, Alber Elbaz, Charlize Theron, Orlando Bloom, Cyndi Lauper and Blake Lively.

The t-shirts will be sold in 11 countries at UNIQLO stores in Japan, United States, Britain, France, Russia, China, South Korea, Taiwan, Hong Kong, Malaysia and Singapore.

Vogue Japan and GQ Japan are hoping to raise 100 million yen or roughly $1.2 million for the Japanese Red Cross through the “Save Japan! Project” and “Fashion Unites for Japan” t-shirt sales.

The t-shirts will be available online through www.uniqlo.com and in stores starting on June 25, 2011.
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David Beckham To Launch His Own Bodywear Range

David Beckham is to cash in on his Armani success by bringing out his own underwear collection.

Beckham, 36, has helped design a range of boxer shorts and briefs which will bear his name.

There will also be T-shirts and other bodywear, as well as a new fragrance called Homme.

The move comes after his successful modelling collaboration with Armani, when he starred in huge billboard ads in New York, Paris and London.

It proved a big money-spinner for the fashion giant and Becks, nicknamed Goldenballs, can now expect to rake in millions of pounds if his range proves a hit.

The LA Galaxy star said: “We have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the result.

“I can’t wait to show people the collection — although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.”

Becks’s news was announced on Twitter by wife Victoria, who posted a logo from the new range.

David added: “The push to do something of my own really came as a result of my collaboration with Armani. They told me their gross turnover in 2007 was around £14.1million, and after the campaign in 2008 it went up to £38.7million. It proved to me there is a real market for good-looking, well-made bodywear.”

Beckham is following in the footsteps of Victoria, who has her own fashion range.

There is no launch date set as yet for the clothing collection but the new scent will hit stores in September.

I Love... Birkin style t-shirt from 5preview

Available online at price of $44.0.