Tobias Sørensen for H&M Spring 2011

 

H&M enlists Tobias Sørensen once more for a new lookbook, showcasing relaxed garments for an easy transition into the summer. From casual denim and suiting to light cotton pieces, the Swedish retailer is on top of the season as usual.

 

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Tommy Dunn for H&M WaterAid Campaign

 

Tommy Dunn is enlisted for the new H&M WaterAid collection campaign. To support the international organization that helps provide access to clean water, while also improving sanitation in several of the world’s impoverished communities, H&M will be donating 25% of the sales price from the WaterAid collection towards the cause. Launched on May 26, 2011, the collection features a lineup of beachwear essentials and accessories, dressed in blue hues for men, women and children.

photos:Thefashionisto

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H&M Fall 2011|Clément Chabernaud

Following an appearance in H&M’s summer campaign, Clément Chabernaud tackles the upcoming fall season in a lookbook of the Swedish retailer’s latest fashion efforts. A mix of youthful casualness and polished formal wear, H&M continues to play to their strengths in navigating the fashion landscape and pulling out popular pieces. From fitted silhouettes and accessible pieces, ranging from personality-driven knits and leather outerwear to a cheeky evening number with coattail and all, H&M delivers a glimpse of another desirable season.

photos:Thefashionisto

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Ben Hill by Sølve Sundsbø for H&M Conscious Collection Spring/Summer 2011

Photographer-Sølve Sundsbø

Model-Ben Hill

Fashion Editor/Stylist-Jane How

Makeup Artist-Lisa Butler

Hair Stylist-Recine

Production Company-Creative Chaos

Casting-Creative Chaos

Tobias Sørensen for H&M Spring 2011 | Essential by Ann-Sofie Johansson

 H&M head designer Ann-Sofie Johansson picks her favorite pieces of the season for the Swedish retailer’s latest lookbook. Featuring Tobias Sørensen, men get a casual updates with essentials, ranging from the trench and army jacket to a nice pair of shorts or two.

Baptiste Giabiconi for H&M Spring 2011 Sustainable Style Campaign

Focused in on red, blue and white, H&M goes sustainable with a spring lineup of organic cotton, modeled by none other than Baptiste Giabiconi.

H&M Divided spring/summer 2011 - Urban Vibes | Isaac Weber

Isaac Weber stars in the latest Divided outing from H&M. Embracing a young accessible approach to spring, the Ford model hits the street in easy tops and denim.

The new collection from Divided is available in selected stores and online!