photo coverage: AXN premiere/launching of BLUE BLOODS @ Newport Ultra Cinema

Bloggers and media attended the BLUE BLOODS screening, a new tv series at AXN that will exclusively premiere on Feb 22, 2011 @ 9pm with double episodes.

more pics below

more pics at http://www.facebook.com/album.php?aid=331881&id=567879275

About Blue Bloods
Praised as “one of the season’s five best new shows” by Entertainment Weekly, Blue Bloods has indeed lived up to its promise. The series debut in the United States was CBS’ highest rated Friday night premiere in 6 years! Critics universally praise Blue Bloods for its compelling characters, brilliant writing and engaging plot lines. In fact, the show has done so well for CBS that its shift from Friday to Wednesday nights has been a stellar success, topping its best ratings since its premiere!

A drama about a multi-generational family of cops dedicated to New York City law enforcement, Blue Bloods marks multi-award winning Tom Selleck’s (Magnum P.I., Jesse Stone) return to prime-time TV. The stellar cast of young and seasoned actors include Donnie Wahlberg (Righteous Kill, Band of Brothers), Broadway luminary Len Cairou (Damages, The West Wing) and Bridget Moynahan (Coyote Ugly, Sex and the City).


Frank Reagan (Selleck) is the New York Police Commissioner and heads both the police force and the Reagan brood. He runs his department as diplomatically as he runs his family, even when dealing with the politics that plagued his unapologetically bold father, Henry (Cairou), during his stint as commissioner. A source of pride and concern for Frank is his eldest son Danny (Wahlberg), a seasoned detective and Iraqi War veteran who on occasion uses dubious tactics to solve cases.

The sole Reagan woman in the family, Erin (Moynahan), is a New York Assistant District Attorney and newly single parent, who also serves as the legal compass for her siblings and father. Jamie (Will Estes, Reunion, U-571) is the youngest Reagan, fresh out of Harvard Law and the family's "golden boy”; however, unable to deny the family tradition, Jamie decides to give up a lucrative future in law and is now a newly minted cop. Jamie's life takes an abrupt turn when he is asked to become part of a clandestine police investigation even his father knows nothing about and which might have been related to the death of his brother, Joe.

Indeed, what sets Blue Bloods apart from the run-of-the-mill cop drama is its focus on blood ties and the clashes that inevitably arise from having a family of cops and a daughter as a prosecutor. As Tom Selleck shared in an interview, “One of the key elements of the show almost every week is a family dinner. Frank is a patriarch of a family… They’re Irish and they’re Catholic and they argue a lot at family dinner but it seems to be one of the favourite parts of the show.”

Blue Bloods’ balanced combination of nail-biting detective drama and family struggles offers rich material rarely handled so well by both a cast of actors and writers. It invites you to fall in love and admire the men and women who struggle in and out of themselves to maintain order in New York City and their families. Sometimes, law enforcement means more than blood ties.

Blue Bloods debuts with a double-episode premiere on:

Tuesday, 22 February 2011 at 9.05PM (PH)

Subsequent episodes at 10PM

First & Exclusively on AXN

Ghost, Vampire and Werewolf housemates of Being Human will start on Feb 2 in AXN Beyond

Sounds like the song from White Zombie's "More Human, Than Human", but the new series for AXN Beyond is a different take of three people's lives of being no longer..human? or just "Being Human?". The "Being Human" series will be the new Big Brother of reality tv show of supernatural beings. What will be the life of a ghost living with a vampire and how will a vampire escape rampage with a werewolf. But I'm glad that this series will make them friends forever and live in one house and experience what is it like to be outside the human side.

but the thing is that.. the monsters under your bed is real!

more news below

Anyone who has had housemates, would know how easy it is to get on each others’ nerves without even trying. Yet, the companionship and listening ear of an understanding housemate can get you through the roughest of days. But what if your housemate isn’t even human to begin with?

Premiering February 2, 2011 and airing every Wednesday at 9pm first and exclusively on AXN Beyond, Being Human follows three 20-something housemates – vampire Aidan (Sam Witwer, Battlestar Galactica), ghost Sally (Meaghan Rath, 15/Love, The Assistants) and werewolf Josh (Sam Huntington, Superman Returns) – for whom leading normal lives is a lot harder than it looks. The paranormal trio shares not just a Boston brownstone, but also each others’ secrets, and together, navigate the complexities of living double lives.

Being Human’s premiere on AXN Beyond marks a breakthrough in the speed that new US drama series reach Asian shores. From an average 6 – 8 months gap for most American TV series, Being Human is coming to Asia after just two weeks of its premiere in the US. This represents a unique opportunity for viewers in the region to enjoy a fresh American drama without the long wait, first and exclusively on AXN Beyond.

Being Human is a re-imagining of the acclaimed UK drama series of the same title created by Toby Whithouse. The original Being Human won the ‘Best Television Drama Series’ honour at the Writers’ Guild of Great Britain Awards in November 2010.
By turns frightening, witty, and romantic, Being Human explores what it means to be human through the eyes of three outsiders.

Aidan was a Revolutionary War soldier who sacrificed himself to vampires to spare his men. Now, some 260 years later, he is still struggling to escape the clutches of his charismatic, yet menacing and powerful mentor, Bishop (Mark Pellegrino, Lost, Supernatural). Josh was a promising medical student forced to abandon his family and future after a werewolf attack left him cursed with uncontrollable, beastly transformations each month. And Sally, happily engaged before her tragic accidental death in her new home, must now figure out how to move on as a ghost.

As the trio learn that there are fates worse than death, they also realise that there is more to life – and the afterlife – than most "normal" humans could ever imagine.

In the US, Being Human debuted 17 January on primetime cable TV to almost 2 million viewers and has become the TV network’s most-watched, winter-launched scripted drama since 2005. The series also garnered positive reviews from the media, notably an accolade from the San Francisco Chronicle: “While the actors are attractive and the performances winning, what will make viewers come back to Being Human is the thematic base of wanting to fit in with a world that can't begin to understand you.”

Allow Aidan, Josh and Sally into your home every Wednesday night, and watch their fates play out in Being Human, only on AXN Beyond.

TRAILER

AXN Wraps Up 2010 as THE No. 1 International Channel in Southeast Asia

Congratulations to AXN for another record hit as the number 1 International Channel in Southeast Asia, I know they are always the number that's why I'm not very surprised, I encountered AXN years ago and met lots of great people who are working in there and it seems that the spark they release back then never dies and still make us glued to watch all of these tv series and special tv features (and movies) always on AXN. The Amazing Race Asia is always the top notch show, and the most anticipated for me because we have two teams carrying our flag, and also the new tv series Hawaii Five-O, which I heard that is doing well. I think I should catch up and watch that series now.


check out the news below about the report card of AXN on how they manage to entertain 5.9 million of vieers in S.E.A. 

For many years now, AXN has been claiming the top position as Southeast Asia’s leading international channel. Especially in the key markets of Singapore, Malaysia and the Philippines, viewers have embraced AXN as one of their favourite entertainment destinations. As the year 2010 is coming to an end, AXN once again cements its position as Southeast Asia’s number one international channel, averaging 10.2 million viewers every month to take the top spot in results tabulated from January to October 2010.

Malaysia, in particular, is a star performer. Not only is AXN the top international network, it is also the most-watched channel on Astro, leading in average monthly viewer reach at 5.9million. Amongst English channels, AXN beats the next closest competitor in primetime ratings by 24%, and out of the 14 first-run shows that AXN aired in 2010, 10 premiered at the top of the ratings chart.

Likewise, AXN is ahead of all English pay-TV channels in Singapore in primetime ratings among cable 15+; while in the ultra-competitive market of Philippines where all channels are offered on the basic tier, AXN leads in the English general entertainment category among cable 16+ audience.

Says Mr. Ricky Ow, Senior Vice President and General Manager, SPE Networks – Asia, “Our report card for the first 10 months shows some really great result for the year as a whole. Especially with superb ratings from two key shows in the last quarter – The Amazing Race Asia and Hawaii Five-0 – it is pretty much a foregone conclusion that AXN will finish strongly as Southeast Asia’s top English channel for 2010.”

Indeed, viewers can expect an exhilarating run to the finish-line in the fourth quarter, starting with a chart-topping performance from the highly-anticipated premiere of the re-imagined Hawaii Five-0 that airs Sundays 9PM on AXN. The elite team of crime-fighters led by Alex O’Loughlin as Steve McGarrett in the reboot of the TV classic certainly mesmerized viewers as the original series did 42 years ago, passing the ratings test with flying colours. Asia’s very own reality production, The Amazing Race Asia, is another favourite that never fails to thrill viewers across the region. Here is how each market fared with these two marquee shows so far:

In Singapore, Hawaii Five-0 captured the hearts of both young and old viewers, winning the timeslot during its premiere on 14 November among all English channels on StarHub, and beating the next closest competitor by 20%. Subsequently, episode two on 16 November rated higher and even broke the record to become the top programme of the year… not just on AXN, but amongst all premiering English drama series in 2010 on StarHub!

In Malaysia, the Hawaii Five-0 premiere ratings surpassed all English pay-TV networks during the timeslot, out-performing even the Formula 1 final race which aired at the same time. The Amazing Race Asia also put in some stellar performances since the latest season premiere in September. Its season-to-date ratings is ahead of the next highest-rated English channel by a whopping 175%!

With Team Philippines led by Richard Hardin and Richard Herrera winning this season of The Amazing Race Asia, this AXN Original Production won in its timeslot among all international ad-supported channels, and saw an increase of 71% in average ratings over the previous season.

Ow continues, “I would like to sincerely thank our viewers, as well as our cable partners and sponsors, for all the support we have received in making AXN the number one international channel in Southeast Asia. It is precisely because of their great support, that we have been able to expand our AXN family of channels, which today includes Animax, AXN Beyond, Sony Entertainment Television, as well as ONE. With the expanded suite of channels, we will be able to cater to even more viewers, provide greater variety and deliver a diverse range of programmes to suit the whole family’s viewing preferences. We have enjoyed a good year, and it is my promise to all our viewers that next year will be even more exciting.”
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*Source: Kantar Media Singapore / Philippines, AGB NMR Malaysia.