Ermenegildo Zegna Spring 2011 Campaign | Oriol Elcacho

Zegna favorite Oriol Elcacho steals the limelight once more for the label’s mainline. Showcasing this season’s clean tailored lines and technical fabrics, Oriol is photographed for Ermenegildo Zegna’s spring 2011 campaign.

Johannes Huebl at Ermenegildo Zegna Fall Winter 2011

Johannes Huebl  | Ermenegildo Zegna fall winter 201-2012

Ermenegildo Zegna presented their fall winter 2011-2012 collection in Milan. Olivia Palermo, star of "the city", and her partner Johannes Huebl were some of the invited guests at the show. 

Johannes did not walk the runway, but the statuesque model was dressed in Zegna's fall winter 2011 collection.

Ermenegildo Zegna Fall/Winter 2011-2012

Layered with tender love and care, Ermenegildo Zegna’s man made a sound impression with the house’s signature strength in craftsmanship. Piecing together tweed and houndstooth, tradition met the combative nature of the future with fitted looks, complete with belted holsters. No doubt outfitting fall’s hero, orange, red and burgundy added a pleasant touch to fantastically belted numbers that felt altogether masculine, while resonating a soft quality to be admired.

My favorite looks :

Tim Blanks review

To inaugurate its second century, Ermenegildo Zegna looked East, to China, the market that is likely to dominate the company's future. And, in concert with such a prospect, the presentation was a high-tech green-screen extravaganza, orchestrated by James Lima, a visual consultant on Avatar.

"In the Mood for China," read the on-screen pre-show title. But the soundtrack was the saturated melancholy of Kar Wai Wong's In the Mood for Love, and it was the romance of the past that dominated the collection. Like Marco Polo, the first Italian to make it to Asia seven centuries ago, the new Zegna man was a traveler in search of the exotic.

The visual cue for the collection was a centuries-old scroll that depicts life in China during the period when Polo arrived. Its ornate, gilded design was duplicated on shirts, scarves, lapels, jacket linings, the runway, and even the jacquard that covered the cushions in the show space. And the Zegna clothes were a complement in the sense that they evoked the wardrobe of the kind of explorer who might devote his life to the discovery of such a scroll. It wasn't only the obvious Indiana Jones things, like the belted jackets or the footwear or the leather pouches or the rugged outerwear. It was also the feeling of casual connoisseurship that underpinned the luscious tweeds, checks, and leathers.

An evening finale integrated east and west, with Chinese red and gold accenting tuxedos. Again, the mood was romantic, more Shanghai in the 1930's than the 2010's. But surely that's the spirit fashion should bring to the juggernaut collision of Occident and Orient.

source: Style.com